Enhancing Furniture Shopping with Personalized Fit and Comfort

Enhancing Furniture Shopping with Personalized Fit and Comfort

Helping users easily find furnitures based on personal fit

Helping users easily find furnitures based on personal fit

Client

Client

Website Design

Website Design

Year

Year

2025

2025

Skills

Skills

User Research & Persona Development, Interaction Design, UI/UX Design, Prototyping, Information Architecture, Visual Design, Usability Testing, Content Strategy, Customer Experience Optimization

User Research & Persona Development, Interaction Design, UI/UX Design, Prototyping, Information Architecture, Visual Design, Usability Testing, Content Strategy, Customer Experience Optimization

Overview
Overview

The primary goal of OAK&CO (furniture website) is to help customers create a comfortable and personalized home by simplifying the process of finding furniture that suits their specific needs. By focusing on both size and comfort, the website enables users to make informed decisions about furniture that will transform their house into a livable, enjoyable space. The website offers an interactive tool that lets users visualize how furniture fits their height and body type, eliminating the need for in-store visits. This makes online shopping more efficient and helps customers confidently choose furniture that suits their home and lifestyle.

The primary goal of OAK&CO (furniture website) is to help customers create a comfortable and personalized home by simplifying the process of finding furniture that suits their specific needs. By focusing on both size and comfort, the website enables users to make informed decisions about furniture that will transform their house into a livable, enjoyable space. The website offers an interactive tool that lets users visualize how furniture fits their height and body type, eliminating the need for in-store visits. This makes online shopping more efficient and helps customers confidently choose furniture that suits their home and lifestyle.

Service

UI / UX Design

Website Design

General Assembly Project

Duration

2 Weeks

This project is part of my comprehensive UX Design course at General Assembly, where I've gone through the entire case study process, from user research, ideation, and wireframing to designing, usability testing, and prototyping user-centered solutions.

This project is part of my comprehensive UX Design course at General Assembly, where I've gone through the entire case study process, from user research, ideation, and wireframing to designing, usability testing, and prototyping user-centered solutions.

The Challenge
The Challenge

This solo project involved designing a furniture website where the main challenge was to ‘make the purchasing decision easier for users’.

This solo project involved designing a furniture website where the main challenge was to ‘make the purchasing decision easier for users’.

The Solution
The Solution

To address this, the goal is to make the purchasing process easier and more intuitive for users, allowing them to visualize how furniture, such as a chair, will fit their individual needs. By offering a interactive pop-up tool that helps users see how furniture will suit their height and body type, the website eliminates the need for a trip to the physical store, making online shopping more efficient and satisfying. This approach aims to improve user confidence in their purchasing decisions, ensuring that they select furniture that fits their lifestyle and preferences.

1. Clear Availability Messaging

1. Clear Availability Messaging

The website includes an interactive pop-up tool that allows users to input their height and see how furniture fits them. For example, when shopping for a chair, users can view a silhouette of their height in the seated or standing position to understand how the piece will align with their body. Additionally, users can create a profile where they save their height, so the website automatically adjusts the size recommendations across all furniture items without needing to adjust their height for each piece manually. However, they still have the flexibility to adjust the height manually if they're shopping for someone else or want to make comparisons.

  1. Enhancing the Restock Experience with a Waitlist Modal

Each product page includes descriptive language to help users visualize how the furniture will feel, providing insights into how the item will support them.

3. Optimized User Flow

3. Optimized User Flow

To further improve the shopping experience, we’ve incorporated a section for customer reviews that highlight common issues and offer practical solutions. Additionally, a gallery showcasing the furniture in real-life settings, shared by other customers, helps users visualize how the pieces will look and fit in their own homes. This feature adds authenticity and helps users feel more confident in their purchase.

A/B Testing Strategy & Insights
A/B Testing Strategy & Insights

Results:

Results:

Consultation
Consultation

Learnings & Next Steps
Learnings & Next Steps
Learnings & Next Steps
Learnings & Next Steps

This project reinforced the importance of empathy, iteration, and data-driven decision-making in UX/UI design. By conducting user research, I learned that a seamless shopping experience isn’t just about individual products—it’s about how they fit into a user’s lifestyle and space. Iterative testing highlighted the value of refining designs based on real user feedback rather than assumptions. Given more time, I would further explore how furniture pieces fit together within a space, ensuring a more cohesive and intuitive shopping experience. While no solution is ever perfect, the next steps would focus on refining the design process, addressing usability gaps, and continuously improving the experience based on data insights and user feedback. This case study reaffirmed that great UX/UI design goes beyond aesthetics—it’s about creating meaningful, user-centered experiences that simplify decision-making and build confidence.

This project reinforced the importance of empathy, iteration, and data-driven decision-making in UX/UI design. By conducting user research, I learned that a seamless shopping experience isn’t just about individual products—it’s about how they fit into a user’s lifestyle and space. Iterative testing highlighted the value of refining designs based on real user feedback rather than assumptions. Given more time, I would further explore how furniture pieces fit together within a space, ensuring a more cohesive and intuitive shopping experience. While no solution is ever perfect, the next steps would focus on refining the design process, addressing usability gaps, and continuously improving the experience based on data insights and user feedback. This case study reaffirmed that great UX/UI design goes beyond aesthetics—it’s about creating meaningful, user-centered experiences that simplify decision-making and build confidence.

PORTFOLIO

CHECK OUT SOME MORE

CHECK OUT SOME MORE

CHECK OUT SOME MORE

CHECK OUT SOME MORE

Cozyplace: Booking Made Easy

Cozyplace: Booking Made Easy

Cozyplace: Booking Made Easy

UI/UX

Web Design

Mobile Design

Cozyplace: Booking Made Easy

Cozyplace: Booking Made Easy

Cozyplace: Booking Made Easy

UI/UX

Web Design

Mobile Design

Cozyplace: Booking Made Easy

Cozyplace: Booking Made Easy

Cozyplace: Booking Made Easy

UI/UX

Web Design

Mobile Design

Cozyplace: Booking Made Easy

Cozyplace: Booking Made Easy

Cozyplace: Booking Made Easy

UI/UX

Web Design

Mobile Design

Furniture Website

Furniture Website

Furniture Website

UI/UX

Web Design

Furniture Website

Furniture Website

Furniture Website

UI/UX

Web Design

Furniture Website

Furniture Website

Furniture Website

UI/UX

Web Design

Furniture Website

Furniture Website

Furniture Website

UI/UX

Web Design