Our approach was not only to redesign the website but to make it more user-friendly for both tourists and corporate entities. Here's how we addressed each group's needs:
For Tourists: Enhanced Directory: Expanding the directory to include not just the atrium but also Towers A & B, which house offices, clinics, and co-working spaces—features that could benefit tourists as well.
Enhancing the Restock Experience with a Waitlist Modal
For Corporate Entities: Corporate Event Portal: Introducing a portal to streamline event registration and management, enhancing efficiency and user satisfaction for corporate clients.
For Tourists: Before: The current and upcoming events were spread across multiple pages, with excessive text that overwhelmed the audience with too much information. After: Events are now prominently featured on the homepage with engaging hero images and consolidated into a single, dedicated Events page, providing a clearer and more user-friendly experience.
For Tourists: During a 15-minute observation, we monitored the behavior of 7 users interacting with the mall's interactive directory. The current directory supports only three languages (English, Chinese, and Japanese). However, the customer service officer noted that many visitors from Indonesia struggle with the available languages, suggesting the addition of Bahasa Indonesia. This feedback, along with the observation data, offers valuable insights into user preferences and highlights the need for language inclusivity. As a result, the website will be offered in multiple languages, tailored to the nationalities that frequently visit Ngee Ann City.
