To solve Cozyplace’s disjointed booking flow and usability issues, I focused on simplifying the user journey, unifying the experience, and optimizing for clarity and mobile use. The result is a seamless, intuitive system built around four core improvements:
Merged the two separate platforms (informational and booking) into a single cohesive website. This improved brand consistency and reduced user confusion by offering all essential content — from room details to booking — in one place.
Enhancing the Restock Experience with a Waitlist Modal
By transforming Cozyplace's complex 5-step booking system, featuring over 30 different packages, into a clear, one-page layout with just 4 distinct options, we significantly improved the user experience. This, combined with intuitive navigation and transparent pricing breakdowns (including peak/off-peak rates, discounts, and totals), empowers users to make informed decisions quickly, reducing drop-offs and improving overall satisfaction.
By transforming Cozyplace's complex 5-step booking system, featuring over 30 different packages, into a clear, one-page layout. Users can now browse room options, select a date/time, and confirm their booking without leaving the page. The design uses visual hierarchy, color coding, and live summaries to guide users seamlessly from start to finish.
Understanding that mobile is the primary booking platform for Cozyplace users, we prioritized a mobile-first design approach. This yielded a fast-loading, responsive interface with large touch targets, delivering a frictionless booking experience across devices and maximizing accessibility for on-the-go users.
To validate the new design, I conducted usability testing with real users comparing the old vs. new system: Key Findings ✔️ Users completed bookings 40% faster with the new one-page system vs. the 5-page flow. ✔️ 90% of participants preferred the transparent pricing breakdown over the previous cluttered pricing structure. ✔️ The mobile-friendly interface significantly improved usability, with fewer errors and frustrations.
