The primary goal of OAK&CO (furniture website) is to help customers create a comfortable and personalized home by simplifying the process of finding furniture that suits their specific needs. By focusing on both size and comfort, the website enables users to make informed decisions about furniture that will transform their house into a livable, enjoyable space. The website offers an interactive tool that lets users visualize how furniture fits their height and body type, eliminating the need for in-store visits. This makes online shopping more efficient and helps customers confidently choose furniture that suits their home and lifestyle.